Bringing Emotion Into Design Experience

Experiences Are Emotional

“As Experience Design broadens to take on the challenge of delivering experiences that are clearly related and consistent regardless of context or channel – the aim of customer experience initiatives in many large organizations – we run the risk of failing in our attempts if we persist in adopting terminology relevant only to a single context, and focused only on a small portion of the experience itself.

As Experience Designers we are running the risk of failing in our attempts to enable experiences that are clearly related and consistent regardless of context or channel. Our persistent use of terminology relevant only to a single context, and focused only on a small portion of the experience itself, hampers the efforts of customer experience initiatives in many large organizations.

To design experiences that are consistent across different contexts and environments we need to focus on the qualities of the experience that do not change, rather than the means through which we enable that experience.

Experiences are a combination of the actions we take; what we perceive through our various senses; and our emotional response to both.”

Experience Design is a whole field that is taking off. I thought some of you might be interested in this article.

One response to “Bringing Emotion Into Design Experience

  1. mrunkoe 2011/02/07 at 22:51

    Really liked this one, Diana! Experience Design is something I am hearing more “chatter” about in the industry!

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